Anna Rangos

Kin Insurance

Social Media Lead, Paid & Organic

Paid & Organic Social Media Strategy and Management 

While at Kink Insurance Tech, I led budget planning and forecasting for digital media campaigns, ensuring alignment with the overall marketing strategy. I designed a community moderation process with automated workflows for relaying feedback to the customer service team and facilitating bug reporting, and developed a documented process for handling customer feature update requests. Additionally, I headed the development and execution of the company’s organic and paid social media strategy, conducted A/B testing, and analyzed campaign performance to optimize social media strategies and improve ROI. I also developed marketing value propositions and buyer personas by utilizing existing customer data and market analysis.