I build social strategies that actually make sense for your brand and your audience. From organic to paid, I lead campaigns across platforms with content that’s thoughtful, timely, and built to perform. I’ve done everything from community management and UGC campaigns to building influencer programs and using social listening to guide strategy. Whether it’s daily posts or a full-on launch, I keep it strategic, scalable, and rooted in what works.

I help brands sound like themselves — but sharper. I define digital tone of voice, shape messaging frameworks, and make sure your story hits across every touchpoint. From competitive research to go-to-market positioning, I blend brand thinking with product marketing know-how to build messaging that actually sticks. Whether you’re starting from scratch or refining what’s already there, I bring clarity, consistency, and just the right amount of edge across social, product, and content.

I don’t just track metrics — I translate them into moves. I use platform analytics and social listening to figure out what’s resonating (and what’s not), spot patterns, and fine-tune strategy. It’s not about data for the sake of data — it’s about finding real insight that helps shape content, community, and brand direction.

I plan, manage, and optimize paid social campaigns across platforms like Meta, LinkedIn, YouTube, Pinterest, and Nextdoor. From budget and targeting to creative direction and reporting, I make sure every dollar spent supports real business goals. I work cross-functionally with brand, content, product, and engineering teams to ensure paid efforts are aligned, impactful, and integrated—not just tacked on at the end.