Airbnb

Overview
As part of my Product Management Certification at General Assembly, I developed a feature proposal for Airbnb aimed at enhancing the mobile experience for creatives and influencers seeking visually stunning spaces. My proposed solution was a widget that streamlined the discovery process, making it easier for users to find aesthetically appealing accommodations directly within the app.
I conducted market research, user journey mapping, and competitive analysis to identify key pain points and opportunities, then created a detailed product deck outlining the feature’s functionality, business impact, and UX considerations.
Scope of Work
Services provided:
- Feature Development & Ideation
- Market Research & User Insights
- Go-To-Market Strategy
- Presentation & Stakeholder Buy-In
- Product Marketing




Outcome
My feature proposal for Airbnb streamlined the discovery process for creatives and influencers seeking visually stunning spaces, addressing a key gap in the user experience. I conducted market research and user journey mapping that identified opportunities to increase user engagement and improve booking efficiency. The final proposal received positive feedback, highlighting the potential for driving higher conversions and enhancing the mobile experience.