Kin Insurance
Overview
At Kin Insurance, I developed and executed organic and paid social strategies, overseeing content creation, campaign execution, and community engagement. I managed a $750K annual media budget, allocating resources across paid social, media buying, and influencer partnerships to maximize brand reach and performance.
I also designed community moderation workflows, integrating automation to improve response efficiency and ensure a seamless customer experience. Through A/B testing and performance analysis, I optimized engagement and conversion rates, while also establishing documented processes for handling feature update requests and relaying feedback to customer service.
Scope of Work
Services provided:
- Organic & Paid Social Strategy
- Budget Management
- Campaign Performance & Optimization
- Community Moderation & Automation
- Crisis Communication Management
Outcomes
I improved response times to customer inquiries by 18% by implementing a Zendesk workflow, which alleviated tensions and routed customers to the correct channels faster. Paid ad conversions increased by 32% through refined audience targeting and platform optimization. I also developed a content system that aligned with product updates, enhancing audience engagement and maintaining brand consistency across platforms.
