At Pluralsight, I led social strategy and content development for Pluralsight Flow, an engineering analytics platform. I crafted data-driven storytelling for engineering leaders and ICs, expanded the brand’s presence on LinkedIn, YouTube, and Mastodon, and launched the company’s first-ever social listening and thought leadership initiatives to translate insights into strategic content.

I worked cross-functionally with engineering, product, and marketing teams to transform technical concepts into high-performing content. I also developed brand positioning strategies that strengthened Pluralsight Flow’s credibility in the engineering space and established analytics reporting frameworks to track performance and optimize engagement.