In 2023, I launched Honey Whipped Feta, a lifestyle brand at the intersection of tech, culture, and digital trends, built on a decade of content creation. Through long-form content, trend analysis, and storytelling, I explore the impact of social media on modern culture.

I create data-driven, audience-focused content, leveraging my expertise in social media strategy, SEO, and content marketing to grow an engaged readership. My work spans opinion pieces on internet culture, deep dives into fragrance trends, and explorations of queer tech history. In 2025, my work was featured in the tech publication The Verge.